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How to create a business email address with your own domain

By the serverserv team · 6 min read · Updated

To create a business email, register a domain, sign up for email hosting, create a mailbox such as [email protected], then add the MX, SPF, DKIM and DMARC records your provider gives you to the domain's DNS. Most people finish in under an hour. This guide covers each step, when to use a mailbox, alias or forwarder, and how to set the account up on your phone and computer.

How to create a business email: what do you need first?

You need two things: a domain name and an email hosting plan. The domain gives you the part after the @, and the email host stores your mail and sends it.

StepWhat you doTypical time
1. DomainRegister a domain, or use the one your website already has5 minutes
2. Email hostChoose a plan and the number of mailboxes5 minutes
3. AddressesCreate mailboxes, aliases and forwarders5 to 10 minutes
4. DNS recordsAdd MX, SPF, DKIM and DMARC15 minutes, plus waiting time
5. AppsConnect your phone and computer10 minutes
6. TestSend and receive, then check the headers5 minutes

A free address that ends in gmail.com or outlook.com is not a business email. Customers cannot tell it apart from anyone else's, and you lose it if that account is ever closed.

Step 1: choose and register your domain

Use the domain your website uses, or register a short one that is easy to say aloud and spell. Keep it renewed, because if the domain lapses your email stops working.

  • Pick .com or your country's ending if that is what your customers expect.
  • Avoid hyphens and numbers that people mishear on the phone.
  • Turn on auto-renew and protect the registrar account with a strong password and two-factor sign-in.

Then decide on an address format. Common choices are firstname@ or firstname.lastname@ for people, and role addresses such as info@, sales@, support@ and billing@ for jobs that may change hands. You can register, transfer or renew a domain on our domains page.

Mailbox, alias or forwarder: which do you need?

Give each person a mailbox, and use aliases or forwarders for extra addresses that one person or team reads. That way you pay only for the mailboxes, since most providers price per mailbox.

TypeWhat it isUsual costUse it for
MailboxIts own login and storage; sends and receivesPriced per mailboxEach person
AliasAn extra address that delivers into an existing mailboxUsually includedinfo@ or sales@ in a small business
ForwarderPasses mail on to another address, even outside your domainUsually includedCopies to your accountant, short-term redirects
Shared mailbox or groupOne address that several people readDepends on the providersupport@ for a team

Alias limits vary. At the time of writing, Hostinger includes 5, 10 or 30 aliases per mailbox depending on the plan, and Namecheap's Launch plan includes 10.

Example: a three-person firm needs three mailboxes. info@ and sales@ can be aliases of the owner's mailbox, so the bill stays at three. Forward to outside addresses such as Gmail sparingly, because forwarded mail can fail sender checks at the destination and land in spam.

Step 2: compare email hosts on monthly and renewal price

Compare the price per mailbox on the term you will actually use, and check what it renews at. Some low prices only apply to the first term.

Provider and planStoragePrice per mailbox, at the time of writing
serverserv Email Business10 GB$1.99 monthly; $1.58 a month on 3 years
serverserv Email Suite25 GB, plus 25 GB file storage$2.99 monthly; $2.39 a month on 3 years
Google Workspace Business Starter30 GB pooled$8.40 flexible; $7.00 on an annual plan
Microsoft 365 Business BasicExchange mailbox plus Teams$8.40 monthly; $7.00 yearly
Microsoft Exchange Online Plan 150 GB$4.00, annual commitment only
Fastmail Basic6 GB$4 monthly; $3 annual
Hostinger Business Email Starter5 GB$0.39 intro on a 48-month prepay; renews at $1.59

Choose an office suite such as Google Workspace or Microsoft 365 if you need its documents and video calls. If you need email only, a dedicated email plan usually costs less per mailbox.

serverserv plans renew at the price you paid. If a price ever has to change, you get at least 30 days' notice by email and can cancel before renewal. If you already host a site with us, the web hosting Starter plan includes 5 email accounts and Business includes 25.

Step 3: add MX, SPF, DKIM and DMARC records

These four DNS records tell the world where to deliver your mail and prove that mail from your domain really comes from you. Your email host gives you the exact values; you add them wherever your domain's DNS is managed.

RecordType and nameExample valueWhat it does
MXMX at @10 mx1.mailhost.exampleSays which server receives your mail
SPFTXT at @v=spf1 include:spf.mailhost.example ~allLists the servers allowed to send as your domain
DKIMTXT or CNAME at selector._domainkeyv=DKIM1; k=rsa; p=MIIB...Signs each message so changes are detectable
DMARCTXT at _dmarcv=DMARC1; p=none; rua=mailto:[email protected]Tells receivers what to do when checks fail, and sends you reports
  • One SPF record only. If a newsletter or invoicing tool also sends as your domain, merge its include into the same record. SPF allows at most 10 DNS lookups.
  • Delete old MX records from a previous provider, or some mail will go to the old server.
  • Tighten DMARC slowly. Start with p=none, read the reports for two to four weeks, then move to p=quarantine and later p=reject.

Gmail and Yahoo have required SPF, DKIM and DMARC from bulk senders since 2024, and mail without them is more likely to be filtered for everyone. Check your records with dig MX example.com +short and dig TXT _dmarc.example.com +short, or nslookup -type=mx example.com on Windows. Changes usually show within minutes to a few hours, and can take up to 48 hours depending on the record's TTL.

Step 4: set up business email on your phone and computer

Add the account as IMAP for incoming mail and SMTP for outgoing mail, with your full email address as the username. Your host gives you the server names.

  • Incoming (IMAP): port 993, SSL/TLS.
  • Outgoing (SMTP): port 465 with SSL/TLS, or 587 with STARTTLS, with authentication on and the same username and password.
  • Avoid POP3 if you read mail on more than one device, because it downloads and removes messages instead of keeping them in sync.

Where to add the account

  • iPhone and iPad: Settings, Apps, Mail, Mail Accounts, Add Account, Other, Add Mail Account (on older iOS: Settings, Mail, Accounts). Choose IMAP.
  • Android: in the Gmail app, tap your profile picture, Add another account, Other, then choose Personal (IMAP).
  • Outlook on Windows or Mac: Add account, enter your address, and choose IMAP if asked.
  • Apple Mail on Mac: Mail, Add Account, Other Mail Account.
  • Thunderbird: Account Settings, Account Actions, Add Mail Account. It often finds the settings for you.

Then test. Send a message to a Gmail address, open it, choose Show original from the three-dot menu, and check that SPF, DKIM and DMARC all say PASS. Reply to make sure incoming mail arrives too.

Which serverserv email plan should you choose?

Email Business suits most people who need a professional address with webmail, calendars and their own mail apps. Choose Email Suite when you need more storage or online documents.

  • Email Business: 10 GB per mailbox, webmail, IMAP and SMTP, shared calendars, contacts and tasks, spam and virus filtering. $1.99 monthly, $1.67 a month on 1 year, or $1.58 a month on 3 years.
  • Email Suite: 25 GB per mailbox, 25 GB of file storage and online Word, Excel and PowerPoint documents. $2.99 monthly, $2.50 a month on 1 year, or $2.39 a month on 3 years.

Prices are per mailbox. See Business Email for details, register your domain on the domains page, and pay by card, PayPal, Apple Pay or Google Pay. If a plan is not yet shown in the order form, open a ticket and we will set it up for you.

Questions

Can I create a business email without owning a domain?

Not a real one. A business address uses your own domain after the @, so you need to register one first; free addresses end in the provider's domain, such as gmail.com.

Do I have to pay for info@ and support@ addresses?

Usually not. You can set them up as aliases or forwarders that deliver into an existing mailbox, and pay only when someone needs a separate login and storage.

Can I use Outlook, Apple Mail or my phone with my business email?

Yes. Add the account as IMAP and SMTP with your full email address as the username, using the server names your email host gives you.

How do I stop my business email landing in spam?

Publish SPF, DKIM and DMARC records, keep a single SPF record that covers every service that sends as your domain, and remove old MX records. Then check that a test message shows PASS for all three.

Can I use my own domain with Google Workspace?

Yes. The steps are the same: verify the domain and add the MX, SPF, DKIM and DMARC records Google gives you. At the time of writing, Business Starter costs $7.00 to $8.40 per user a month.

Does the price go up when my email plan renews?

Not at serverserv. Your plan renews for the same term at the price you paid, and any needed price change comes with at least 30 days' notice by email.

Sources

Prices from other companies are as published at the time of writing and can change.

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